Stolle Pie Shops, a Russia-based café chain with a firm foothold across Eastern Europe and the U.K., is making a U.S. debut in New York City. Stolle leased some 2,000 square feet of production and retail space in Jamestown Properties’ Falchi Building, in Long Island City, in the New York City borough of Queens. With that production space set to open late this year, the chain is also scoping out some smaller, retail-only sites, with plans to open at least five more shops by the end of next year, according to broker Aaron S. Fishbein, of Winick Realty Group, who negotiated the Falchi Building lease for the tenant.
“We’re going to be doing about five locations in 2015, including this first one, and next year we want to double that number of locations or do even more,” said Fishbein. “Right now we’re looking in Manhattan, Brooklyn and the other New York boroughs. Then we’ll start in New Jersey and beyond in 2016.” The company is interested in expanding beyond the New York area later, Fishbein says.
Like the roughly 50 Stolle shops operating overseas, these new ones will combine hardwood floors, wooden and brass fixtures, leather upholstery and other elements intended to conjure the atmosphere of Russian building interiors from the late 19th and early 20th centuries, according to Irina Belska, a co-owner of the company formed to own and operate the U.S. Stolle shops. Old-world charm is an essential element in the chains shops, providing an inviting backdrop to the handcrafted, intricately decorated pies that fill the display cases, says Belska. “The emotion should be calm, warm—a gorgeous atmosphere,” she said.
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Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services. Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies. Winick Realty Group is highly recognized as a forerunner in the retail real estate market.