Demise of retail has been greatly exaggerated
The annual ICSC New York conference kicked off this year by confronting the elephant in the room head on through a marketing campaign.
Large billboards in the Javits Center, along with online and print ads touted the website shoppingforthetruth.com, part of a campaign by ICSC called “The Truth,” which seeks to dispel rumors about the industry and “learn the truth about the evolution of retail real estate,” according to one print ad.
It was a clever way to handle the changes the industry is going through at the moment, changes that some New York brokers said haven’t hit the local market as hard as the rest of the country.
“I’m definitely optimistic,” said Danielle Winick, of Winick Realty. “I’m incredibly busy and I’m positive about it, and I’m looking forward to a new year starting off strong with some deals that are going to push through then and close.”
Winick said landlords are changing their perspective and becoming more reasonable, like allowing more short-term deals and pop-ups, something they may not have considered previously.
“I know there’s a lot of articles about retail dying, but in a city like New York, I don’t think it’s as relevant,” said Winick. “There’s so much tourism, there’s so much office density and residential density, that people are always going to want places to go to get out of the house. GO look, feel, touch, and it’s about retailers evolving a little bit and just kind of changing the way they see it.”
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Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services. Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies. Winick Realty Group is highly recognized as a forerunner in the retail real estate market.