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Pasta bar eases way into Chelsea spot

A Chelsea restaurateur will open a handmade-pasta bar just two blocks west of her existing eatery. Melissa Muller Daka, owner/chef of the Sicilian-inspired restaurant Eolo on Seventh Avenue, signed a 12-year lease for a new restaurant called Pastai in 950-square-foot retail space at 186 Ninth Ave. The asking rent for the storefront, between West 21st and West 22nd streets, was $120 per square foot.

William Abramson, of Buchbinder & Warren, represented building owner Rozmae Realty Co., while Alexander Hill, of Winick Realty, represented the tenant.

“The landlord felt that their established restaurant has been successful,” Mr. Abramson said. “They bake their own pastries, as well as food, on site and it’s a clean, quality food operation.”

The storefront was previously occupied by a drycleaner, which had been subletting half the space to an antiques store. The new restaurant will be right next door to the popular Billy’s Bakery early next year.

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CRAIN’S_092512_Pasta bar eases way into Chelsea spot

Meatpacking pioneer decamps for Madison Ave.

Fashion designer Yigal Azrouël is bidding goodbye to the meatpacking district and moving uptown to Madison Avenue. Mr. Azrouël, who founded his label in 1998, recently signed a seven-year lease for 900 square feet at 1011 Madison Ave., on the corner of East 78th Street. Asking rent for the deal, which includes a 900-square-foot storage basement, was $640 a square foot.

“Recently the tenancy has gone up so tremendously [on Madison],” said Kelly Gedinsky, the Winick Realty Group broker who, along with colleague Lori Shabtai, represented Mr. Azrouël. She noted that edgier retailers such as Rag & Bone and Vince have recently moved into the neighborhood, adding that just beyond the northern extremity of the gilded strip that nominally runs from East 57th Street up to East 72nd Street has “become much more fashion-oriented.”

Meanwhile, as Madison trends edgier, meatpacking is slipping more into the mainstream. Mall-type tenants, such as Ugg, Sephora and Levi’s, have recently moved into the meatpacking district. Meanwhile, trendy pioneers like Mr. Azrouël, who opened his store on West 14th Street in 2003, have begun to decamp the scene. Earlier this year, Stella McCartney left for SoHo.

Mr. Azrouël’s new store should open for business this fall. It replaces design house Luca Luca, which closed in May. In February, Mr. Azrouël opened a store for his lower-priced label Cut 25 on Grand Street.

For the Madison deal, landlord S&S Madison Associates was represented by Shaun Moamem from Plaza Real Estate Group Inc.

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CRAIN’S_071712_Meatpacking pioneer decamps for Madison Ave.

Post office casts off from Peck Slip

The aftershocks of the U.S. Postal Service’s big losses continue to be felt around the city in the form of closures, consolidations and relocations. In one of the latest, the USPS will replace its longtime outpost on Peck Slip, a block below the Brooklyn Bridge, with a smaller, 3,500-square-foot storefront four blocks south at 116 John St. The asking rent on the 10-year lease was $100 per square foot.

Winick Realty Group’s Annie Shinn represented the USPS, while Darrell Rubens, also of Winick, represented building owner Metro Loft Management.

The Postal Service should be moved in by summer. Its former block-long quarters will likely be redeveloped into a school. This was Mr. Rubens’ second transaction with the Postal Service, having negotiated a lease at 63 Wall St. seven years ago.

“It seems like they’ve been opening smaller and more locations in lower Manhattan,” Mr. Rubens said, noting that the increasing number of residents and high pedestrian traffic in the area should help make the John Street location a success.

“John Street is a better location for the Postal Service,” Mr. Rubens said.

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CRAIN’S_021412_Post office casts off from Peck Slip

Celebrity tattoo artist lands on Sixth Ave.

Hoping to capitalize on its increasing popularity, one of midtown’s premier tattoo parlors has inked a deal for a new space. Red Rocket Tattoo recently signed a 10-year lease for a 1,540-square-foot, third-floor space at 976 Sixth Ave., a three-story building on the southeast corner of West 36th Street. Asking rent at the building, which houses an electronics distributor on the second floor and a 5 Boro Burger eatery on the ground floor, was $50 a square foot.

The new space, which is 60% larger than their current location at 46 W. 36th St., will hopefully allow the parlor to hire more artists and capture more traffic as a result of being on an avenue.

Red Rocket Tattoo, which boasts celebrity clientele that includes singers Britney Spears and John Mayer, will move less than a block west from its current home, where the business had operated for more than 14 years. Red Rocket’s owners had their eye on the space on the avenue for some time.

“Much of their business is done by appointment, so this move will help them continue to grow by more than word of mouth,” said Bob Weber, a director at Winick Realty Group, who represented both Red Rocket Tattoo and landlord 976 Sixth Avenue Operating Corp. in the deal. “The studio employs true artists, and this additional space will allow them to showcase that art.”

Mr. Weber was assisted on the deal by associate Jayme Tomita.

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CRAIN’S_062111_Celebrity tattoo artist lands on Sixth Ave.


 

Indian garmento gets window on W. 36th St.

The garment center has its share of apparel factories and showrooms, but it’s lacking in trendy storefronts. Fashion Terminal Inc., a women’s apparel company from India that formerly sold only wholesale, is aiming to change that. The retailer recently signed a 10-year lease for 2,000 square feet on the ground floor at 147 W. 36th St., between Broadway and Seventh Avenue. Asking rent for the space, which includes a 3,500-square-foot storage basement, was $65 a square foot.

“It’s the perfect location for them in the heart of the garment center,” said Richard Smith, the Winick Realty Group broker who, along with colleague Tatiana Jung, represented landlord Foremost Realty.

While the rent was a bit steeper than the $55 per-square-foot price that other side-street locations in the neighborhood typically command, Mr. Smith noted that the large storage basement helped increase the price.

Fashion Terminal, which was represented by Manoj Tewari of Charles Rutenberg Realty, is expected to open for business by June.

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CRAIN’S_041911_Indian garmento gets window on W. 36th St.

Fortunoff site next to Bergdorf on 57th hits market

shoppers on fifth avenueThe West 57th Street space that formerly housed upscale retailer Fortunoff is on the market. Winick Realty Group was recently assigned as the exclusive brokerage for the 11,100-square-foot retail space at 3 W. 57th St., just off Fifth Avenue. Winick becomes the latest in a series of firms to market the space since Fortunoff’s 2009 bankruptcy filing.

The property includes 3,700 square feet in the basement, 4,000 square feet on the ground floor, and 3,400 square feet on the second floor, according to CoStar Group. It is also right next door to luxury landmark Bergdorf Goodman and near other high-end fashion tenants on the gilded strip of upper Fifth Avenue.

Over the last two years, the site has housed several pop-up stores from such high-brow companies as Gucci and Louis Vuitton. They leased the space for short periods under landlord Rosebud Associates. It is now searching for a long-term tenant to fill the space, which is currently occupied by a discount apparel company whose lease expires at the end of this month.

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CRAIN’S_040611_Fortunoff site next to Bergdorf on 57th hits market