Winick Realty Group Brings Irving Farm Coffee Roasters to Midtown East Location
New York-based coffee company Irving Farm Coffee Roasters signed a lease at 135 East 50th Street, between Third Avenue and Lexington Avenue, marking the company’s first brick-and-mortar location in Midtown East.
“Midtown East is finally getting a much-needed artisanal coffee shop,” said Winick Realty Group Associated Director Matthew Schuss, who represented Irving Farm Coffee Roasters in the lease transaction, his third on behalf of the brand. Landlord Handler & CO LLC was represented by Ilan Rosenthal and Michael Robbins of Redwood Property Group.
The retail space, previously the home of Nada Sushi for 30 years, comprises 1,500 square feet on the ground floor, along with a 300-square-foot basement. Added Schuss, “The space not only offered great frontage and visibility, but also had a lot of character that Irving Farm liked. There was an old rustic feel to the space that the brand will be able to elevate as they build out the store to resemble other Irving Farm locations.”
Expected to open in January, this will be Irving Farm’s sixth brick-and-mortar and eighth location overall, including a nearby kiosk in Grand Central terminal.
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Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services. Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies. Winick Realty Group is highly recognized as a forerunner in the retail real estate market.