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New York Observer

20 to Watch in 2012


Kelly Gedinsky

It’s always an assuring sign to a commercial real estate intern when two senior members of Winick Realty tell her she needs to be a broker. Such was Kelly Gedinsky’s experience. After spending two weeks as an intern to executive vice president Lori Shabtai, both Ms. Shabtai and company founder Jeff Winick told her to pursue a career in brokering. “They saw something in me that they [felt] would make me a good broker,” said Ms. Gedinsky. The English major decided to forgo a desired career in journalism to stick with commercial real estate (editorial note: very wise decision). Mr. Winick’s advice was prophetic, to say the least.

In her five years at Winick Realty Group, Ms. Gedinsky has become one of the top female brokers at the firm, leasing over 250,000 square feet of retail space. She has also handled construction projects at 450 West 14th Street and 555 Sixth Avenue.

Most notably, she continues to thrive in a male-dominated industry.

“People have a tendency to put females in one of two categories, one of which is typically a hellcat, and the other is a kind of cat, so to speak,” said Ms. Gedinsky. “I think I am neither of the two.”

For more, download the full article in PDF

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Real Estate Weekly

Winick’s Jung on the Case

Emergency walk-in medical clinic, MedRite Urgent Care, has announced plans to expand its presence in Manhattan with the help of Winick Realty Group LLC.

The clinic is building on the success of its first Manhattan location, which opened in March 2011 at 919 Second Avenue.

Winick associate Tatiana Jung, who represented MedRite in its first lease transaction, will serve as the company’s exclusive broker along with Winick director Richard Smith.

Jung and Smith are actively seeking storefronts ranging from 2,000 to 3,000 s/f that are located on the avenues in high-traffic areas.

“MedRite Urgent Care offers a similar service to the ER because all of our doctors have worked in an ER before and can assess what our patients need,” said owner Samuel Fisch, who runs their current location at 919 Second Avenue, “but we are cleaner, faster and less expensive than an ER. Our patneits get in and out fast with good care at a good price.”

MedRite doctors are able to handle minor trauma cases, perform blood work and urinalysis. Technicians run the laboratory and x-ray services on-site and board-certified emergency physicians man the examination rooms. MedRite also provides well patient services like physicals, employment screenings, insurance certifications and complete well woman care.

For more, download the full article in PDF

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Retailing Today

Duane Reade to unveil unique offerings at 52nd and Broadway location

Duane Reade is set to put its signature “New York Living Made Easy” vision on full display on Friday with the unveiling of its expanded store located at 1657 Broadway in New York.

The new 24-hour location, which opened Friday, will serve as an amplification of the retailer’s continued rebranding and aggressive transformation initiatives to date.

“Duane Reade will continue to be at the forefront of drug store innovation throughout the chain’s repositioning efforts where it makes sense,” stated Joe Magnacca, president of Duane Reade and president of daily living products and solutions for Walgreens. “Taking this former 3,100-sq.-ft. Duane Reade Express store [and] integrating strategic retail and neighborhood-centric niche elements — thereby transforming it into its current 20,000-sq.-ft. total health, beauty and daily living destination — clearly indicates what we feel the future of drug stores will be.”

New store offerings will include the debut of the UpMarket “Fro-Yo” Bar. This food offering, never rolled out before by Duane Reade, will feature eight varieties of frozen yogurt and four twists. There also will be various condiments, sauces and refrigerated toppings to choose from. The UpMarket “Fro-Yo” Bar yogurt is all-natural and produced by New York-based Ronnybrook Farms. An Upmarket “Freezee” station will also make a debut with rotating flavors of self-serve slushies.

Duane Reade’s fresh-made daily products will introduce all new entrees in ultra-fresh packaging, and a Good & Delish oatmeal station will be introduced containing three self-serve flavors of fresh instant oatmeal daily.

Offerings, first introduced at the chain’s 40 Wall St. flagship store, also will be integrated, including the Juice Market and a chef-manned sushi station featuring fresh sushi, sashimi and traditional sides.

“We are thrilled to provide this vibrant neighborhood with expanded ‘ultra-fresh’ food solutions for every meal of the day,” added Paul Tiberio, SVP merchandising and chief marketing officer for Duane Reade. “Furthermore, this comprehensive store expansion has created [more than] 30 jobs, including assistant manager positions, making this particular remodel effort even more worthwhile.”

The Duane Reade pharmacy will be “Powered by Walgreens Pharmacy Network.” This means it is linked to Walgreens’ pharmacy system so New Yorkers, out-of-state residents and visitors can have their Walgreens pharmacy information available at this Duane Reade location for a seamless patient experience that also will include prescription “ready” text messaging, free in-store language translation assistance and immunization services.

For more, download the full article in PDF

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Duane Reade to Go ‘UpMarket’ With Fro-Yo Station

PinkBerry better watch out.

The renovated Duane Reade at Broadway and 52nd Street, which is officially set to re-open Friday, will offer the chain’s first-ever frozen yogurt bar and slushie station, as well as a fresh juice bar and an in-house sushi chef.

The “UpMarket Fro-Yo Bar,” will serve eight flavors of frozen yogurt, with options including non-fat vanilla and chocolate and low-fat ‘Original Tart’, ‘Blueberry Tart,’ strawberry, vanilla, chocolate, mango, coffee and peach for $5.99 a cup.

Toppings range from Fruity Pebbles, tropical coconut flakes and Oreos, to chocolate, caramel and Reese’s peanut butter sauce. There’s also a selection of fresh fruit, candy and cheesecakes.

The 24-hour store will also debut a “Freezee Station” that will offer rotating flavors of slushies and a “Good & Delish” oatmeal station that will offer three flavors of oatmeal a day.

The renovation, which has increased the store’s size from 3,100 square-feet to 20,000, is part of a larger effort by the ubiquitous chain to move beyond lipstick and aspirin, with more fresh food and luxury items.

Duane Reade President Joe Magnacca described the redesign in a statement as the “future of drugstores” and said he hoped the new store would become a “total health, beauty and daily living destination.”

Like the recently opened outpost downtown at 40 Wall Street, the renovated store will also offer an in-house sushi chef, a juice bar for juices and smoothies and a Coca Cola “Freestyle” machine with 22 flavors.

The store’s pharmacy, which will be linked to the Walgreens network, will also offer a text message service telling shoppers when their prescriptions are ready for pickup, according to a company release.

The new store is set to host an official ribbon cutting ceremony Friday morning, with a handful of local politicians on hand.

For more, download the full article in PDF

DNA Info_121511_Duane Reade to Go ‘UpMarket’ With Fro-Yo Station

Lilium, Valbella and Corkbuzz Bring New Food and Wine to East Side

The owner of Taboon in Hell’s Kitchen is planning to open a quick-service Mediterranean restaurant in Union Square. Restaurateur Danny Hodak recently leased 1,000 square feet of space on East 13th Street between Fifth Avenue and University Place, allowing him to bring elements of his popular Hell’s Kitchen establishment a little further downtown, according to a press release. And if all goes well, Hodak could open more locations across New York City.

“The setting is wood and brick, giving the restaurant a very comfortable feel,” Kelly Gedinsky, an associate director at Winick Realty Group, in a statement. “People will have the option to leave but will want to stay.”

For more, download the full article in PDF

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Winick Realty Group LLC Named Exclusive Brokers for Expanding Emergency Care Brand

State-of-the-art emergency walk-in medical clinic MedRite Urgent Care has announced plans to expand its presence in Manhattan with the help of Winick Realty Group LLC. The clinic is building on the success of its first Manhattan location, which opened in March 2011 at 919 Second Avenue.

Winick Realty Group LLC Associate Tatiana Jung, who represented MedRite Urgent Care in their first lease transaction, will serve as the company’s exclusive broker along with Winick Realty Group LLC Director Richard Smith. Jung and Smith are actively seeking storefronts ranging from 2,000 to 3,000 square feet that are located on the avenues in high-traffic areas.

“MedRite Urgent Care offers a similar service to the ER because all of our doctors have worked in an ER before and can assess with our patients need,” said owner and administrator Samuel Fisch, who runs their current location at 919 Second Avenue, “but we are cleaner, faster and less expensive than an ER. Our patients get in and out fast with good care at a good price.”

MedRite doctors are able to handle minor trauma cases, perform blood work and urinalysis, and can evaluate for almost anything. Experienced technicians run the laboratory and x-ray services on-site and board-certified emergency physicians man the spacious examination rooms. MedRite also provides a wide variety of well patient services like physicals, employment screenings, insurance certifications, and complete well woman care.

MedRite accepts walk-in patients, as well as those who make appointments on their website, on all major insurance plans.

For more, download the full article in PDF

ny inc_121211_Winick Realty Group LLC Named Exclusive Brokers for Expanding Emergency Care Brand