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Citybizlist

Winick Realty Group Leases First Showroom for Innovative Hair Care Start-Up Function of Beauty

Function of Beauty, a New York-based startup that uses a proprietary algorithm to create personalized shampoos and conditioners, has signed a lease at 355 West Broadway, located between Broome and Grand Streets in the heart of SoHo.

The company, which was founded by MIT graduate Zahir Dossa in December 2015, will occupy the building’s fourth and fifth floor duplex with office space and an exclusive showroom. Each floor measures 1,100 square feet, including an outdoor patio, and a dedicated elevator that provides access to each floor, making it possible for Function of Beauty to bring customers into the showroom without walking them through the office space. Ownership gut renovated the building, creating an all-glass window line on the front and rear of the upper floors that brings striking natural light into the space.

“Function of Beauty spent six months searching for the perfect brick-and-mortar location. First they focused on ground-floor retail sites but soon realized that a showroom like this would not only befit the exclusive, by-appointment nature of their business but also give them an eye-catching, Instagram-worthy space that is well-suited for such a social media-savvy brand,” said Daniyel Cohen, an associate at Winick Realty Group.

Cohen represented Function of Beauty along with Winick Realty Group President Steven E. Baker, while Winick Realty Group’s Executive Vice President Lee Block represented landlord Quality Capital.

Function of Beauty is expected to open their office and showroom in Fall 2017, when clients will be able to come in for appointment-only consultations that result in up to 12 billion different shampoo and conditioner formulations.

“With Function of Beauty, we are able to take an industry that has been stagnant for many years and turn it into something personalized and experiential for our customers,” said Dossa. “Having this showroom allows our customers to get a first-hand look at how their individualized hair care products are formulated in ways that celebrate their unique hair type and beauty goals.”

Along with colleagues Renee Tabache and Spencer Bowers, Block is continuing to market the remaining retail and showroom space in the five-story building, seeking tenants who will complement Function of Beauty, as well as the surrounding SoHo shopping district. The 2,100-square-foot, ground-floor retail space features an exposed brick interior with an open layout and no columns, as well as prominent flagpole signage. On the second and third floors, up to 3,600 square feet of showroom space is available with outdoor terraces on each floor, a new elevator and a fully built-out space ready for a tenant to move in once a lease is signed.

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citybiz-103017-Winick Realty Group Leases First Showroom for Innovative Hair Care Start-Up Function of Beauty

Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services.  Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies.  Winick Realty Group is highly recognized as a forerunner in the retail real estate market.

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For the Record

artists & fleasArtists & Fleas signed a one-year lease for 10,250 square feet at 568 Broadway. The marketplace that’s home to vintage clothing vendors and indie designers plans to set up shop in SoHo May 12. The asking rent was $250,000 per month. Winick Realty Group represented the tenant. The landlord, Aurora Capital Associates, was represented in-house.

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CRAIN’S_051517_For the Record

Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services.  Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies.  Winick Realty Group is highly recognized as a forerunner in the retail real estate market.

New York Observer

Artists & Fleas Retail Bringing Pop-Up Marketplace to Soho

568-broadway-photo-costar-groupArtists & Fleas, which creates curated retail marketplaces with products made by local designers, artists and independent brands, has found another location to set up shop, Commercial Observer has learned. This one is at 568 Broadway in Soho, in space formerly occupied by Armani Exchange at the corner of Prince Street.

The 13-year-old Artists & Fleas, which launched in an empty warehouse in Williamsburg, Brooklyn as a weekly marketplace, has signed a one-year deal for 10,250 square feet of ground-floor retail space at 568 Broadway, according to Bonnie Shapiro, the director of leasing for Allied Partners and who worked on the license agreement. The asking rent was $250,000 per month, a source with knowledge of the deal said, adding, “Artists & Fleas is paying a rent that is substantially lower than the market rent.”

The marketplace will open May 12, according to a spokeswoman for Artists & Fleas.

While the merchant mix will be “culled from” brands at the other Artists & Fleas locations, the Soho market “is being curated with an eye towards merchants, products and styles that have unique appeal to the Soho demographic and the Artists & Fleas psychographic that shop downtown,” Ronen Glimer, co-founder of Artists & Fleas, said in prepared remarks. “The vibe and fit-out will be consistent with the Artists & Fleas brand experience. …Additionally, we plan to open a partner innovation and activation space later this summer.”

The 12-story office building at 568 Broadway, which is owned by Aurora Capital Associates, the Adjmi family and Allied Partners, amasses 350,000 square feet, and is home to retail tenants Forever 21 and Equinox Fitness as well as office tenants Foursquare and Thrillist Media Group and Scholastic.

Winick Realty Group’s Aaron S. Fishbein and Daniyel Cohen represented the tenant in the deal. Fishbein would only confirm the duo represents Artists & Fleas and is looking for “a flagship long-term opportunity” for the marketplace.

Aurora’s Jared Epstein negotiated the deal on behalf of the owners with assistance provided by Winick’s Richard Smith and Alec Stone. While Epstein declined to provide any deal information, he emailed: “I strongly believe that Artists & Fleas will add a unique element of excitement and vibrancy to the shopping experience on Broadway in Soho.”

Shapiro had a similar sentiment: “I think it’s a very exciting tenant with a lot of cachet for our property.”

Artists & Fleas has a daily market inside Chelsea Market at 88 10th Avenue at West 15th Street, a weekend location at 70 North 7th Street in Williamsburg, Brooklyn, plus two spots in Los Angeles.

For more, download the full article in PDF

NY Observer-041417-Artists & Fleas Retail Bringing Pop-Up Marketplace to Soho

Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services.  Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies.  Winick Realty Group is highly recognized as a forerunner in the retail real estate market.

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Winick Realty Group Secures SoHo Flagship For Italian Heritage Brand LUANA Italy

daniyel-cohen-web-ver-profile-001Luana, the renowned brand of elevated contemporary handbags and women’s accessories, has leased their first U.S. storefront at 155 Spring Street, between West Broadway and Wooster Street in the heart of SoHo.

Since Luana’s inception in Pelago, Italy in 1965, Luana has expressed feminine modernity, fusing timeless and classic design with contemporary production techniques to create iconic, modern objects that compliment all facets of modern life. Luana is in the midst of a relaunch under the ownership of 5M USA, who purchased the brand in 2013. This new flagship retail store, which will bring the Luana brand to SoHo shoppers and tourists of all ages, is now open.

Winick Realty Group Director Aaron S. Fishbein and Associate Daniyel Cohen represented Luana, while landlord Vornado Realty Trust was represented in-house by Edward Hogan and Mitchell Dearman. Ownership installed a new storefront in the space, which comprises 594 square feet on the ground floor and 432 square feet in the basement.

“From day one, Luana wanted to be in SoHo, a neighborhood they consider to be the epicenter of fashion,” said Fishbein and Cohen. “They were drawn to the area’s trendsetting nature, as well as the incredible luxury co-tenancy, which includes Chanel, Burberry and Longchamp. Their combination of old-fashioned service and accessible luxury will be a great fit on this street.”

For more, download the full article in PDF

mann newswire-022117-Winick Realty Group Secures SoHo Flagship For Italian Heritage Brand LUANA Italy

Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services.  Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies.  Winick Realty Group is highly recognized as a forerunner in the retail real estate market.

Citybizlist

Winick Realty Group Secures SoHo Flagship For Italian Heritage Brand LUANA Italy

aaron-fishbein-print-ver-profile-001Luana, the renowned brand of elevated contemporary handbags and women’s accessories, has leased their first U.S. storefront at 155 Spring Street, between West Broadway and Wooster Street in the heart of SoHo.

Since Luana’s inception in Pelago, Italy in 1965, Luana has expressed feminine modernity, fusing timeless and classic design with contemporary production techniques to create iconic, modern objects that compliment all facets of modern life. Luana is in the midst of a relaunch under the ownership of 5M USA, who purchased the brand in 2013. This new flagship retail store, which will bring the Luana brand to SoHo shoppers and tourists of all ages, is now open.

Winick Realty Group Director Aaron S. Fishbein and Associate Daniyel Cohen represented Luana, while landlord Vornado Realty Trust was represented in-house by Edward Hogan and Mitchell Dearman. Ownership installed a new storefront in the space, which comprises 594 square feet on the ground floor and 432 square feet in the basement.

“From day one, Luana wanted to be in SoHo, a neighborhood they consider to be the epicenter of fashion,” said Fishbein and Cohen. “They were drawn to the area’s trendsetting nature, as well as the incredible luxury co-tenancy, which includes Chanel, Burberry and Longchamp. Their combination of old-fashioned service and accessible luxury will be a great fit on this street.”

For more, download the full article in PDF

citybiz-021517-Winick Realty Group Secures SoHo Flagship For Italian Heritage Brand LUANA Italy

Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services.  Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies.  Winick Realty Group is highly recognized as a forerunner in the retail real estate market.

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Winick Realty Group Markets Boutique Hotel Retail Opportunity in Hudson Square

229-outsideWinick Realty Group proudly announced that the company has been selected to market a unique boutique retail opportunity at the base of the new 325-room Artlo Hudson Square, located between Canal and Spring Streets.

Winick Realty Group Executive Vice Presidents Darrell Rubens and Lee Block are marketing the approximately 1,000-square-foot retail space to tenants who not only wish to join the exciting tenants and partnerships already open at the property—including Harold’s Meat + Three, the popular new restaurant from chef Harold Moore, as well as Joe’s Coffee and Blind Barber—but also take advantage of unique branding opportunities throughout the hotel with over 500 captive guests in the hotel ever day.

“This boutique retail space has its own storefront entrance but is also connected to the hotel through their beautiful communal space and outdoor courtard totaling 10,000 square feet,” said Rubens. “An incoming tenant can expand their branding throughout the hotel, utilizing the courtyard, restaurant and rooftop bar for events and merchandising opportunities.”

The Arlo Hudson Square opened in September 2016, while the retail space is currently under construction with an expected possession date in Q1 2017. Hudson Square is one of Manhattan’s most dynamic up-and-coming neighborhoods, with more than $400 million in residential and commercial developments currently underway within one block of the hotel, including Related Companies’ new luxury rental building at 261 Hudson Street.

For more, download the full article in PDF

Mann Report – January 2017 – Winick Realty Group Markets Boutique Hotel Retail Opportunity in Hudson Square

Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services.  Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies.  Winick Realty Group is highly recognized as a forerunner in the retail real estate market.