Desi Shack eyes outposts beyond Murray Hill
An Indian version of Chipotle is breaking out of Midtown East.
Desi Shack, an Indian style of design-your-own-fast food is set to open up two new locations this year, Side Dish has learned.
The made-to-order fast-food operation is a mom-and-pop shop — although mom and pop have corporate business backgrounds. It is currently located at 39th Street and Lexington Avenue in Murray Hill and is just beyond the “Curry Hill” restaurant row.
The concept is based on giving the customer the choice of ingredients and condiments to design their meal on the spot, a la Chipotle’s take on Mexican food, says Desi Shack founder Yasmin Ibrahim.
Brian Tregerman and Joseph Isa, of Winick Realty Group are scouting for spots to open in the next 12 months. They are looking at 600-to-1,500-square-foot spaces in the Financial District, Midtown West, Flatiron, Union Square, the Upper East Side and the Upper West Side.
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