Sneaker Stores Are a Shoe-in for Landlords, Especially in Midtown
Zach Diamond of Winick Realty Group represented the rapper Fat Joe in finding the space for his retail specialty store Up NYC, which opened this past November at 3806 Broadway between West 158th and West 159th Streets in Washington Heights.
He said the 2,500-square-foot space is succeeding due to sneakers’ evolving status as prized collectables, or valued items that fetch a sizable markup on resale.
“[Up NYC sells] higher-end Nike and Jordan brands which are limited edition,” Diamond said. “The whole sneaker craze now is that people are waiting in line for three days just to buy shoes at, let’s say, $300, and once they get them, they turn them for $500.”
Diamond recalled how, when the Washington Heights store opened, Fat Joe carried 10 exclusive models.
“The lines [in front of the store] started on Wednesday, and the opening was Saturday,” he said, noting that the opening featured appearances by rappers including Remy Ma and 50 Cent. “There were lines three blocks down the street before the store even opened. It was crazy.”
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Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services. Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies. Winick Realty Group is highly recognized as a forerunner in the retail real estate market.