Krauss of Winick Realty Group leases three NJ locations for Pure Barre totaling 4,445 s/f
Pure Barre has signed leases for their first location in three New Jersey markets—Denville, Short Hills and New Providence.
Winick Realty Group’s Gary Krauss is the broker representing Pure Barre in Northern New Jersey and he negotiated each of the three leases on behalf of the brand.
“The Pure Barre name has a lot of cachet. It’s a classy look, attracting a desirable demographic of affluent, active women. And this type of barre concept, which is the best in its class, brings people in from a surprising distance away,” said Krauss, who actually took a Pure Barre class in order to best represent the brand.
The company is set to occupy 1,900 s/f of retail at 255 Millburn Ave. in Millburn, NJ.
“We found Pure Barre a great location with terrific frontage visibility to Millburn Avenue and with a large parking lot in the back,” said Krauss. Landlord Fidelco Realty Group was represented in house by Kerri Levine.
This is the second location for the operators, Melanie Colman and Molly D’Alessio, who also run a studio in Red Bank, NJ.
Pure Barre also leased 1,200 s/f at the Village Shopping Center, located at 1260 Springfield Rd. in New Providence, NJ. This newly-redeveloped center is “now the best site in that market,” said Krauss.
Pure Barre will be joining a high-level co-tenancy that includes Starbucks, CVS, Smashburger and Chipotle Mexican Grill, who was represented in their lease transaction by Winick Realty Group NJ senior vice president Daniel Spector. CJ Huter of The Goldstein Group represented the landlord, Urstadt Biddle Properties.
Finally, Pure Barre leased 1,345 s/f at 20 West Main St. in the Denville Square Shopping Center in Denville, NJ.
“Denville is a lake community, so it’s a town that values an active, healthy lifestyle – the perfect demographic for Pure Barre,” said Krauss. Landlord Lerner Properties was represented in house by Andrea Constantine.
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Winick Realty Group is one of New York’s prominent real estate firms specializing in retail leasing and advisory services. Over the years, Winick Realty has served a broad range of domestic and global clients, with a strong emphasis on long-term representation and expansion and growth strategies. Winick Realty Group is highly recognized as a forerunner in the retail real estate market.