From the monthly archives: "July 2012"

Yigal Azrouël to Open Boutique on Madison Avenue

Fashion designer Yigal Azrouël has signed a lease to occupy space at 1011 Madison Avenue on the corner of East 78th Street. The new boutique is slated to open this fall and will occupy 900 sq. ft. of ground-floor space, as well as 900 sq. ft. in the basement.

Yigal Azrouël opened its flagship store at 408 West 14th Street in 2003.

Winick Realty Group LLC Executive Vice President Lori Shabtai, who worked with Associate Director Kelly Gedinsky on behalf of the tenant. Shaun Moamem of Plaza Realty represented landlord Dr. Soufer in the Madison Avenue lease.

“I have been looking for some time on Madison and this store was what I was waiting for,” said Azrouël, who serves as president and creative director of the company.

Born and raised in Israel of French–Moroccan descent, Yigal Azrouël draws inspiration from art, culture, architecture, nature and New York City.

For more, download the full article in PDF

national real estate investor 07-2012

The Meatpacking District is refashioning itself again

The Meatpacking District is growing up. Right now, walking the cobblestone streets you can feel that the neighborhood is experiencing a moment in time. It’s still the chic, not-to-be-missed destination with visionary trendsetters like Jeffrey, the earliest pioneer on W. 14th St. in 1999, and Diane von Furstenberg, who established herself across the street from Jeffrey in 2001, firmly in place. Alexander McQueen also remains a presence.

A sense of change is in the air, however, as certain name designers with their own stores, like Stella McCartney, who recently left the district for Soho, are starting to give way to more familiar national brands like Levi’s, Sephora and Intermix.

When asked about the commercial spaces vacant on W. 14th St., Kelly Gedinsky, associate director of the Winick Realty Group, said, “I’d rather not be specific about who’s coming in, but I can tell you that I’ve heard of over four different retail leases being signed. So that vacancy is going to be filled by credit-signature national brands.”

Ugg, the ubiquitous sheepskin boots (which even has a bridal collection) will be opening a store on W. 14th St. at the end of October. Rumors abound that brands such as Patagonia, Coach and J. Crew have shown interest in the area. Gedinsky is representing space at 420 W. 14th St., current home to the Heller Gallery, which will be leaving.

For more, download the full article in PDF

the villager-083012-The Meatpacking District is refashioning itself again

Real Estate Weekly

Landlords set to benefit from retail horror show

Halloween is right around the corner, and retailers are gearing up for the associated spike in demand for wax teeth, curly-haired clown wigs, plastic pitch forks, pointed black hats and little frilly aprons.

The NYC-based fashion chain Ricky’s and the national retailer Spirit Halloween are both planning to roll out seasonal pop-up stores across the city in the coming months.

Lines of shoppers purchasing wigs and glittery makeup sometimes stretch out the doors of Ricky’s locations in October, according to Alexander Hill of Winick Realty, who is representing Ricky’s this year.

“It always showcases the retail space in a positive light, because it does show that there’s business to be done there,” Hill said.

Ricky’s is planning at least 20 pop-ups in the NYC area this year, Hill said, and a handful of sites have already been locked down, including storefronts in the Upper East Side on 125th Street, on Fulton Street in Brooklyn, Staten Island, Chelsea, on 14th Street in the Union Square area, and one site in midtown.

Ricky’s pop-ups will augment the company’s 28 permanent stores in New York and Florida.

For more, download the full article in PDF

rew_072612_Landlords set to benefit from retail horror show

Real Estate Weekly

Designer to Leave Meatpacking District for UES

Fashion designer Yigal Azrouël is bringing his eponymous women’s wear brand to Madison Avenue.

The new boutique, set to open in the fall, will be located at 1011 Madison Avenue, on the corner of East 78th Street.

A strong and popular retail presence since 2003, when the brand opened its flagship store at 408 West 14th Street and pioneered the Meatpacking District, The Yigal Azrouël Boutique recently decided to find new locations that best suited the brand’s modern and upscale concepts and clientele.

Winick Realty Group LLC executive vice president Lori Shabtai worked with associate director Kelly Gedinsky for two years to find the ideal location for Azrouël’s boutique.

When the corner retail space at 1011 Madison Avenue opened up for the first time in more than two decades, Shabtai and Gedinsky were able to secure Azrouël a location on what is quickly becoming the new destination for upmarket apparel.

“Fashion has moved to the north end of Madison Avenue,” said Gedinsky, citing neighboring tenants like Missoni, Intermix, Sandro and J. Crew, who opened stores on the corners of East 79th Street. “The Madison Avenue clientele is a perfect fit for Yigal’s brand.”

The clother will occupy 900 s/f of ground-floor space, as well as 900 s/f in the basement. Shaun Moamem of Plaza Realty represented landlord Dr. Soufer in the Madison Avenue lease.

For more, download the full article in PDF

rew_072512_Designer to leave Meatpacking District for UES


Real Estate Bisnow

The Yigal Azrouël Boutique signed a 1,800 SF lease at 1011 Madison Ave. Winick Realty’s Lori Shabtai and Kelly Gedinsky repped the tenant, while Plaza Realty’s Shaun Moamem repped landlord Dr. Soufer.

For more, download the full article in PDF

real estate bisnow 07-25-12

New York Observer

A Metric Mind: With Data Analysis the Norm, Winick Realty Looks to Kenneth Hochhauser for the “Secret Sauce”

Years before Chipotle Mexican Grill became a calorie-packed part of Midtown’s daily diet, the burrito maker was mapping a path into the New York City marketplace.

In 2002, after launching in Washington D.C. and other suburban markets, Chipotle turned to Kenneth Hochhauser and Jeffrey Roseman, who subsequently turned to internal data accumulated by the former Newmark Knight Frank to determine an ideal location for Chipotle’s flagship store in New York City.

“They understood their business model, in that the bulk of their business came during lunch, so we focused on where the heaviest lunch concentration would have been,” recalled Mr. Hochhauser.

Now an executive vice president with the Winick Realty Group, Mr. Hochhauser, 45, recalled his days at Newmark Knight Frank pairing data with Chipotle’s own statistical analysis to determine where best to expand the brand. And considering his knowledge of Geographic Information Systems—a complicated theory used to better understand patterns and trends—Mr. Hochhauser found what he was looking for.

For more, download the full article in PDF

NY Observer-072412-A Metric Mind