Executive Vice President
Areas of Specialization: Retail Brokerage and Advisory Services (Tenant and Owner Representation)
Areas of Expertise: Manhattan, Tri State Area
Since becoming a broker in 1995, Kenneth Hochhauser has offered his clients a unique supply side and demand side approach to trade area analysis, with a former retailer’s eye to site selection. A former retail executive at Macy’s and GNC, as well as an economic development officer with the City of New York, Mr. Hochhauser has a Bachelor’s degree in history from SUNY Albany and a Master’s degree in Urban Planning from NYU. It was at NYU that Mr. Hochhauser was introduced to the power of Geographic Information Systems in work force, population and income analysis for the purpose of determining economic and public policy and was able to employ economic development theory on the local scale for the City of New York.
This unique background in retail and economic development, combined with local market expertise, allows Mr. Hochhauser to provide his clients with more accurate analyses of the trade area’s buying power to assist retailers and landlords in making a more accurate and informed decision. Mr. Hochhauser employed these skills in creating and implementing market entry and roll-out strategies for a number of retailers either first entering the metropolitan marketplace or leveraging existing success to grow to other metropolitan trade areas. On the tenant side, Mr. Hochhauser introduced Chipotle Mexican Grill and the Walking Company into the New York metropolitan marketplace and concluded multiple transactions on behalf of the Palm restaurant, Pret a Manger, Cosi, Benihana subsidiary Haru, and others.
Likewise, Mr. Hochhauser has employed the same analyses in the repositioning, repurposing and place-making of different property types of many scales in a variety of different markets. Mr. Hochhauser’s more notable property assignments have included the 250,000-square-foot Winter Garden Shops at the World Financial Center for Brookfield Properties; the multi-building, mega development Trump Place on Manhattan’s Upper West Side for Equity Residential and the Trump Organization; Goldman Sach’s regional headquarters in Jersey City for Goldman Sachs; the former Lehman Brothers world headquarters in Times Square for Lehman Brothers; Viacom’s world headquarters in Times Square for SL Green; Citigroup’s world headquarters in midtown Manhattan for Citigroup; and the 300,000 square foot Waypointe ground-up, mixed use project in Fairfield County, Connecticut for Belpointe Capital.