From the monthly archives: "November 2011"

New York Observer

O Pioneer!

Winick Realty’s recently appointed managing partner among far west side’s earliest shepherds
Steven Baker built a life, and staked his career, on the Far West Side of Manhattan at a time when the High Line still languished as an abandoned freight track and nearly every block west of Ninth Avenue included a warehouse, garage or parking lot.

While other brokers followed dollar signs in midtown and across Madison Avenue, Mr. Baker, then a young broker living in a Ninth Avenue bachelor pad, saw potential in the dusty warehouses and loading docks he walked past in the summer of 2000.

“I knew I wanted to control the neighborhood,” recalled the 40-year-old Mr. Baker, now a managing partner at Winick Realty, who has played a leading role in transforming the area.

From his earliest deals with Payless Shoe Source and John Jay College, which created classrooms on 10th Avenue where a boarded-up retail space once shriveled, Mr. Baker has helped change the Far West Side from a ghost town of dreary industrial buildings into a pedestrian-heavy attraction for city trendsetters and tourists alike.

For more, download the full article in PDF

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New York Observer

20 to Watch in 2012


Kelly Gedinsky

It’s always an assuring sign to a commercial real estate intern when two senior members of Winick Realty tell her she needs to be a broker. Such was Kelly Gedinsky’s experience. After spending two weeks as an intern to executive vice president Lori Shabtai, both Ms. Shabtai and company founder Jeff Winick told her to pursue a career in brokering. “They saw something in me that they [felt] would make me a good broker,” said Ms. Gedinsky. The English major decided to forgo a desired career in journalism to stick with commercial real estate (editorial note: very wise decision). Mr. Winick’s advice was prophetic, to say the least.

In her five years at Winick Realty Group, Ms. Gedinsky has become one of the top female brokers at the firm, leasing over 250,000 square feet of retail space. She has also handled construction projects at 450 West 14th Street and 555 Sixth Avenue.

Most notably, she continues to thrive in a male-dominated industry.

“People have a tendency to put females in one of two categories, one of which is typically a hellcat, and the other is a kind of cat, so to speak,” said Ms. Gedinsky. “I think I am neither of the two.”

For more, download the full article in PDF

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Real Estate Weekly

Winick to Market Meatpacking Space

Winick Realty Group LLC has been chosen to exclusively represent the retail at 420 West 14th Street, located between Washington Street and Ninth Avenue, steps from the High Line’s recently-completed 14th Street entrance.

Associate director Kelly Gedinsky is marketing the two-level space, which is comprised of a 3,600 s/f ground floor and 2,800 s/f selling lower level.

A virtually column-free storefront, the location offers wood floors, high ceilings and 30 feet of frontage on 14th Street. The space is ready for occupancy, said Gedinsky, and ownership has obtained landmark-approved plans to renovate the existing storefront and upgrade the façade upon procuring a tenant.

“We are marketing the space to tenants who will continue the traffic flow to the new High Line entrance on 14th Street from 9th Avenue,” said Gedinsky, “and complement the ever-changing upscale shopping destination,” which includes such neighboring tenants as Apple, Zac Posen, Hugo Boss and Diane von Furstenberg.

For more, download the full article in PDF

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Real Estate Weekly

Track Star

With construction underway on the Second Avenue subway, however, leasing activity has slowed in the area. “It’s very hard to navigate sidewalks,” said Hal Shapiro, a broker at Winick who specializes in the Upper East Side. “Noise interferes with the retail experience.”

When Shapiro was tasked with filling a vacant storefront at 1300 Second Avenue, such disruptions could have proven a major obstacle.

But the building’s co-op board voted against bringing in a new commercial tenant, and instead arranged the expansion of Gotham Coffee, a popular neighborhood hangout next door.

Other than that, “the retail scene has diminished greatly,” Shapiro said. “With the subway, it’ll come back.”

For more, download the full article in PDF

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Globe Street

Danny Hodak Leases Space at 30 East 13th Street

Danny Hodak has signed a lease for 1,000 square feet of space at 30 E. 13th St. for a quick service spot. Asking rents in the area range from $125 to $150 per square foot.

Hodak will open new location in the next two months. Winick Realty Group’s Kelly Gedinsky represented the tenant, and Winick’s Josh Siegelman and Joseph Isa represented Double MK Realty, the building owner, in the lease negotiation.

For more, download the full article in PDF

globe street-113011-Danny Hodak Leases Space at 30 East 13th Street

B’way lands Normandy

Danny Hodak, who previously opened the acclaimed Mediterranean eatery Taboon, has leased 1,000 square feet at 30 E. 13th St. across from the New School for a new, quick service spot that will have a homey feel and a wood floor. Hodek also owns a wood-floor finishing company.

Area asking rents range from $125 to $150 a foot.

Kelly Gedinsky of Winick Realty Group represented Hodak, who will open in the next two months and, if successful, roll into more spaces.

Winick colleagues Joseph Isa and Josh Siegelman represented the building owner, Double MK Realty.

For more, download the full article in PDF

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