From the monthly archives: "May 2011"

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Second Wrapido Coming to Chelsea

wrapidoOne sandwich shop is about to replace another on Eighth Avenue in Chelsea. Wrapido, which serves a menu of wraps, sandwiches and pitas on 23rd Street off Eighth Avenue, is set to open a second location just eight blocks to the South. The new to-go shop will replace the sandwich shop ‘Swich, which closed down a few months back. The location has also housed more formal restaurants Rue des Crepes and Vineyard Bistro. Can one ‘swich slinger succeed where another has failed? We’ll leave that one for the lunchtime crowds to decide (104 Eighth Ave.).

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Real Estate Bisnow

East Meets West

monica kass, lori shabtai, kelly gedinskySin City may have a fake Statue of Liberty and Empire State Building, but the real New York, New York was at the Las Vegas Convention Center and the Bellagio. We found plenty of Big Apple folks in town for last week’s ICSC RECon.

Winick Realty Group recently launched the leasing for 555 Sixth Avenue, which spans an entire block from 15th to 16th St in Chelsea, says Monica Kass, Lori Shabtai, and Kelly Gedinsky (Lori points out the over 370’ of all-glass frontage). The 18k SF space can be divided, they say, and is located on the ground floor of a 160-unit rental apartment building being renovated by Stonehenge. Retailers moving in will be joining neighbors like Bed Bath & Beyond, The Container Store, and TJMaxx on the hoppin’ Sixth Avenue corridor.

TerraCRG’s Geoffrey Bailey, Newmark Knight Frank’s Joe Pierik, Winick’s Cosmo Montemurro, and Crown Retail Services’ Jordan Barker and Isaac Mograby. Geoffrey heads up retail for Terra, which focuses primarily on Brooklyn, and says there’s lots of retailers seeing potential in the borough—it’s a matter of understanding the neighborhoods and positioning the tenants in the right one.

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Israeli Self-Defense Trainer Leases New York City Location

Israeli Krav Maga, the official self-defense system of the Israeli Defense Forces, signed a lease with 250 East Borrower for a 2,600-square-foot space at 919 Second Ave. in New York City.

Tatiana Jung-Voevodina and Lori Shabtai, of Winick Realty Group LLC, represented the landlord in the transaction. Andrew Epstein, of East Street Properties, represented the tenant.

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Latin Music and Instrument Shop Leases Second Bronx Location

Alex Hill is a broker at Winick Realty GroupRincon Musical, the North Bergen, NJ-based specialty Latin music and musical instruments retailer with stores in four boroughs of New York City, has leased its fifth location at 3033 Third Avenue in the Bronx. Winick Realty Group LLC’s Alex Hill represented Rincon Musical owners Marilyn and Amalio Santos, Jr., as well as landlord 156 Third Holding, in this long-term lease transaction.

“We have been interested in this area for a long time,” said Amalio Santos Jr. “It’s an expanding, commercial area and we are the only music store in town. For musicians who want to get accessories like a tuner or guitar strings, this is a good location. They don’t have to go all the way to Manhattan to Guitar Center or Sam Ash; now they have a local, neighborhood musical instruments store.”

The 1,200-square-foot space, set to open June 1, will feature musical instruments and related accessories such as amplifiers, cables, guitars, violins and percussion instruments. A small selection of CDs and DVDs will also be available at the store, which Santos said will host events like artist signings and instrument clinics.

This is Rincon Musical’s second store in the Bronx, with the first located at 2378 Grand Concourse. The retailer also operates storefronts in Brooklyn, Jackson Heights, Queens and on Third Avenue between 106th and 107th Streets in Manhattan.

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Hell’s Kitchen’s Famous Island Burger to Open its Second Location on the Upper West Side

Island Burgers & ShakesIsland Burgers & Shakes, the popular 15-year-old burger restaurant in Hell’s Kitchen, has signed a lease for its second Manhattan location at 422 Amsterdam Avenue, between 80th and 81st Streets on the Upper West Side. Island Burgers & Shakes will occupy 700 square feet of ground-floor space, as well as a 500 square-foot basement, when it opens later this year.

“Char-broiled, steakhouse-style burgers, decadent milkshakes and an incredible selection of toppings, is what has made Hell’s Kitchen’s Island Burgers & Shakes famous and successful for the last 15 years,” said Mark Calvino, founding member/owner of Island Burgers & Shakes. The restaurant offers an extensive menu of 64 different hand-formed burgers and chicken churascos, along with 24 craft beers and a selection of milkshakes. “By the end of spring, denizens of the Upper West Side will share the unique quality of tastes experienced by thousands of satisfied New Yorkers, as well as travelers from all parts of the globe.”

“Island Burgers & Shakes waited a long time to find the right market for their second store,” said Alex Hill, the Winick Realty Group LLC broker who represented the restaurant in this 10-year lease transaction. Hill brokered the deal directly with ownership, 420-428 Amsterdam LLC. “This is a prime Upper West Side restaurant block, with neighbors including Jake’s Dilemma and Brother Jimmy’s, and Island Burgers & Shakes will make a great addition to the neighborhood.”

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New York Observer

The Logician, the Compass and the Dreamer

kelly gedinsky, monica kass, lori shabtai

In describing her role at Winick, where she has worked for six years, Ms. Shabtai insisted that she has regularly collaborated with many of its brokers, and not only Ms. Gedinsky and Ms. Kass. “We’re Jeff’s Angels,” she said jokingly, referring to the firm’s chief executive, Jeffrey Winick. “We’re here for him.”

As for her team, the broker alternately plays the role of boss and ice-breaker to her less seasoned staff. Despite gruelingly long hours and high stress, however, the threesome laugh easily and can finish each other’s sentences and decipher what they described as their own admittedly cryptic shorthand. “We’re together 20 hours a day,” said Ms. Shabtai, a mother of three. “Whether it’s texting or e-mailing or having dinner, and landlords also call us at, like, 5 a.m. But what makes us unique is that we’re so dedicated to the people we work for, and we have so much fun working together.”

The three brokers, each a New York State native, came to Winick from different backgrounds. Ms. Shabtai launched her own real estate career 25 years ago following a stint as a jeweler. For Ms. Kass, who joined Winick in 2006 after working at Garrick-Aug Associates, the road to commercial real estate followed stints working in photography, alongside art dealers, for makeup artists and within the hospitality industry, among other disciplines. Ms. Gedinsky, meanwhile, joined in 2007, after graduating from the University of Wisconsin.

With such disparate backgrounds, Ms. Shabtai insisted, they each bring a unique perspective and an assortment of skill sets to the negotiating table.

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