New supermarket to compete with higher-end retail in Columbus Square

A new grocery store is hoping to join the new and old Upper West Side.

With over 150 locations in New York and New Jersey, the Associated grocery chain has become known for its low prices. But as it gears up for the grand opening of a megastore at 99th and Amsterdam Avenue within the Columbus Square development, the store is looking to foster healthy competition with the nearby Whole Foods.

Manager Salomon Gelbstein said he expects the store to host its grand opening in the next few weeks. The store had a soft opening this past November, without advertisement or promotion, in order to allow itself a period during which adjustments could be made without an overwhelming amount of customers.

“Columbus Square has turned out to be a great location,” he added.

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Columbia Spectator_012111_New supermarket to compete with higher-end retail in Columbus Square

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