True Religion Heads to the Financial District
True Religion Brand Jeans will bring some casualwear to the land of the suit. The denim manufacturer and retailer said it will open in October a store with 1,700 square feet of space on two levels at 14 Wall Street, between Broadway and Broad Street, in the Financial District here.
In addition, sources said True Religion will open a unit on Broadway near Union Square on July 31st. As reported, the company will unveil a 1,850-square-foot unit at The Shops at Columbus Circle at the Time Warner Center on July 2.
In the last three to five years, Wall Street has been touted as the next hot retail frontier by real estate brokers and developers eager to attract national brands and luxury tenants in the wake of 9/11.
Hermes and Thomas Pink opened in the past year. More recently, Tiffany & Co., Canali and Tumi unveiled stores.
“There’s tremendous momentum,” said Darrell Rubens, managing director of Winick Realty, who represented the property owner. “I’ve been focusing on Wall Street and Broad Street for the last five years. We’ve pretty much filled up all of Wall Street and are now expanding on Broad Street and a couple of other streets. (For spaces) on Wall Street, we won’t even look at someone unless they’re a Fifth Avenue retailer or a great SoHo tenant.”
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