From the monthly archives: "October 2007"

Winick shopping over 600,000 s/f in booming Brooklyn

Winick Realty is handling the leasing of retail space in six major Brooklyn developments; three of the mixed-use projects are in downtown Brooklyn and three others in Williamsburg – all brand new construction in different stages of development.

162-184 Myrtle Avenue is a luxury residential and retail development being built over 3 city blocks.  The project is slated for completion for January 2009. Totaling over 240,000 s/f on three levels, the retail space will encompass 61,000 s/f on the ground floor; 79,000 s/f on the lower level; and 89,500 s/f on the second floor. The project is being developed by Red Apple Myrtle Avenue Development.

Lalezarian Developers, Inc. is developing a new project in downtown Brooklyn, on the corner of Gold and Tillary Streets. The retail space will encompass 14,600 s/f on the ground floor and 21,675 s/f on the lower level. 

395 Flatbush Avenue is being reconfigured at street level. The retail storefronts are now being brought out to the adding to the retail square footage. With 125 feet of frontage, the retail space will have approximately 86,000 square feet on three levels. 

In the heart of Williamsburg, an extraordinary retail/residential development is emerging at 502 Metropolitan Avenue. 

The Winick team envisions three retail sections totaling up to 40,000 s/f. With 104 feet of frontage on Metropolitan Avenue and 130 feet on Keap Street, the building offers tremendous visibility and branding for retail.

Winick is exclusively representing the ownership of a new development located at 175 Kent Avenue.  The residential building will have 88 feet of frontage on Kent Avenue and 55 feet on North 3rd Street.  The retail space will consist of 5,235 s/f on the ground floor and 18,228 s/f on the lower level.

Schaefer Landing, located at 450 Kent Avenue, is the first luxury waterfront development completed in Williamsburg.

The retail space is comprised of 9,600 s/f of divisible space on the ground floor with high ceilings along with 86 feet of frontage on Kent Avenue. 

For more, download the full article in PDF

REW-october 31, 2007_Winick shopping over 600,000 sf

The Changing Face of  a Neighborhood

Otto Leuschel, the bespectacled and casually dressed representative for Whole Foods Market, was sweating under the harsh florescent lights of the cafeteria at P.S. 163 on Amsterdam Avenue and 97th Street one evening early this summer.

Even as he energetically pitched the company’s “core values,” “animal compassion foundation,” and its “culture of empowerment and moving up,” it was clear that the couple hundred Upper West Siders assembled before him were not enthused.

True, many in Leuschel’s audience of skeptics were eagerly nibbling the Whole Foods-catered asparagus rolled in pancetta and other free organic snacks, but convincing the crowd of neighborhood residents that 57,500 square feet of retail space in the middle of their housing complex was to their benefit was going to be a hard sell.

For more, download the full article in PDF

Columbia Spectator_102407_The Changing Face of a Neighborhood

Winick taps into booming Brooklyn real estate market

Winick Realty Group’s Frank Terzulli and Diana Boutross have mounted a full court press on Brooklyn’s burgeoning retail sector.

The pair has announced three exclusive new development deals in the borough to lease over 70,000 s/f of prime shopping space.

They are marketing the retail portion of the BellTel Lofts, a new luxury 27-story residential tower at 101 Willoughby Street in Downtown Brooklyn; Strategic Development and Construction Group and IBEC Building Corporation’s State Renaissance Court, a new development at 200 Schermerhorn Street and; 252-260 Atlantic Avenue, the new high-rise going up on the northeast corner of Boerum Place.

“Brooklyn is becoming the next destination for mainstream retailers.  With all the new development and renovation, retailers are finally realizing the value of the borough.  The retail opportunity here offers an unprecedented exposure and is perfect for a flagship store,” commented Frank Terzulli.

BellTel is the landmarked former Verizon building at the corner of Willoughby and Bridge streets, next to Metrotech Center. The retail portion of the building, with 190 feet of frontage, will feature approximately 14,000 s/f on the ground level, which can be connect to 25,000 s/f of selling concourse.

In its origin incarnation, the BelTel building housed the New York Telephone Company, from where it takes its name – BellTel Lofts.  101 Willoughby after the renovations will have the address of 365 Bridge St.

The conversion is being developed by David Bistricer of Berkshire Equity LLC; it’s designed by Beyer Blinder Belle Architects.

The 158-unit State Renaissance Court is a mid-rise luxury rental building that will offer five sections of retail space totaling up to 16,000 square feet broken down into smaller divisions with 9 to 12 feet ceilings.  The building will consist of two, 8-story wings, connected by a 6-story core.  Construction is scheduled for completion in April 2007.

The retail space at 252-260 Atlantic Avenue will encompass 11,300 s/f on the ground floor, 4,000 s/f on the lower level and will offer 260 feet of linear frontage.  Starbucks, American Apparel, Sovereign Bank are among neighboring tenants; soon Trader Joe’s and some new names will join them in the neighborhood.

For more, download the full article in PDF

REW-October 24, 2007 – Winick taps into booming Brooklyn real estate market




Zach Mishaan, senior director, Winick Realty Group

Career change suits former garmento

Working closely with brokers in the apparel industry, Zach Mishaan often thought the profession would suit his style nicely.

So after years of running ragged learning the family garment business, he decided it was time to change the course career-wise.

Today, he applies his sales expertise as a commercial real estate broker at Winick Realty Group, where he is now senior director.

He came to Winick three years ago, at the age of 39. Prior to joining Winick, he spent 20 years at the family business where he began working directly after graduating from Brooklyn Collage, where he studied accounting and merchandising. He says the demanding nature of the garment industry served him well in his transition to real estate.

For more, download the full article in PDF

REW-October 24, 2007 – PROFILE OF THE WEEK Zach Mishaan

Winick Realty Group Takes on 4 Downtown Retail Projects

Sites Include Mobil Gas Station, BellTel Lofts, State Renaissance Court, 395 Flatbush Ave. Extension

Four major Downtown Brooklyn developments have given Winick Realty Group, a Manhattan-based retail leasing firm that has been very active in Brooklyn in the past few years, the nod to handle the leasing of their retail spaces.

Two of the projects are existing buildings — the landmarked former telephone building now known as BellTel Lofts and an office building at 395 Flatbush Ave. Extension, home to an Applebee’s and a McDonald’s at street level.

And two are brand new construction in different stages — the former Mobil gas station site at Atlantic Avenue and Boerum Place and State Renaissance Court at 200 Schermerhorn St.

All of the retail spaces will obviously benefit from the advantage of having large numbers of residential units above them, and nearby — with more shoppers to come from the surrounding projects currently under development.

For more, download the full article in PDF

Brooklyn Daily Eagle – October 19, 2007 – Winick Realty Group Takes on 4 Downtown Retail Projects

Winick representing new Williamsburg retail space

Winick Realty Group, the Manhattan-based retail store leasing firm has been appointed exclusive leasing agent for the retail portion of a new luxury residential and retail development on Myrtle Avenue, between Flatbush Avenue and Ashland Place in Brooklyn. 

Featuring approximately 240,000 square feet on three levels the retail space will consist of four retail sections on the ground floor ranging from 3,500 to 24,000 s/f; two sections on the second floor with 25,000 and 62,000 s/f; and three retail sections on the lower level ranging from 22,000 to 28,000 s/f.

“Brooklyn is booming with new development and mainstream retailers are now realizing the importance of the borough as key to their expansion strategy,” commented Jeff Winick, CEO of Winick Realty Group, who is marketing the retail space along with Amanda Scoblick and Frank Terzulli.  

For more, download the full article in PDF

REW-october 3, 2007_Winick representing new Wiliamsburg retail space