An innovative concept for selling multi-brand lingerie will debut off Fifth Avenue at 17th Street.
Named Journelle, the 2,000 s/f store, situated at 3 East 17th Street in the Flatiron district, will feature mid- to high-priced European and American brands of lingerie and nightwear. David J. Baker and Joshua Lewin of Isaacs and Company represented Journelle in negotiating the 10-year lease. Joshua Silverman and Darrell Rubens of Winick Realty Group acted for the landlord, Maurice Laboz. The store design was developed by Kramer Design Group.
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