FIDI SOARING HIGH
The Financial District is over. So is the “Wall Street area.” But say hello to FiDi, the coinage of major downtown landlord Kent Swig, who decided it’s time to humanize the old F.D. with an easily remembered, fun-sounding acronym.
Darrel Rubens, managing director of Winick Realty, attributes the shocking, new strength of FiDi’s retail leasing market in part to the fact that, “Many of the new rental buildings are 70 percent female.”
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