From the monthly archives: "April 2007"





The Financial District is over. So is the “Wall Street area.” But say hello to FiDi, the coinage of major downtown landlord Kent Swig, who decided it’s time to humanize the old F.D. with an easily remembered, fun-sounding acronym.

Darrel Rubens, managing director of Winick Realty, attributes the shocking, new strength of FiDi’s retail leasing market in part to the fact that, “Many of the new rental buildings are 70 percent female.”

For more, downlaod the full article in PDF

NY Post-April 25, 2007- FiDi soaring high




Winick Realty tapped to lease prime Park Avenue corner

Winick Realty Group has been appointed the exclusive leasing agent for retail space 330 Park Avenue South (corner of East 24th Street).

 The two-level unsurpassed retail grandeur consist of 13,000 square feet on the ground floor with 30-foot-high ceilings, and 9,500 square feet with 14-foot-high ceilings on the mezzanine.

 330 Park Avenue South, located where Madison Square Park meets the Flatiron District, is home to the global headquarters of Credit Suisse and Danny Meyer’s world famous upscale restaurants Tabla and 11 Madison.

This incredible retail/restaurant opportunity offers 100 feet of frontage on Park Avenue South, and dual grand entrances on East 24th and East 25th Streets. The spectacular space is perfectly suited for one or more high-end restaurants.

“We are proud to be part of this one-of-a-kind trophy retail/restaurant marketing opportunity at the base of this magnificent Park Avenue South location,” says Lori Shabtai, Director of Luxury and Brand Retail. Lori Shabtai, Darrell Rubens, Managing Director, Monica Kass, and Angellina DeRichie of Winick Realty Group are representing the ownership on this venture.

For more, download the full article in PDF

REW-April 25, 2007 – Winick Realty tapped to lease a prime Park Avenue corner





Winick’s Darrell Rubens is named ‘Power Broker’

Darrell Rubens, managing director of Winick Realty Group, has been named among New York City’s 2006 Power Brokers for Retail Leasing by the CoStar Group.

The Power Brokers honor is awarded to acknowledge top brokerage firms and dealmakers in the commercial real estate industry in 62 major markets in the US. The award is based on total leasing transaction volume for 2006 as reported to CoStar. The 2006 Power brokers, as announced by CoStar, are a distinguished group of firms and brokers who conducted substantial leasing and sales transactions last year.

“This award was such a pleasant surprise for me, especially knowing what a small percentage of brokers and firms eligible for this desirable award are being selected,” commented Rubens.

Rubens has been with Winick Realty Group, specializing in retail leasing for over ten years. He has taken over Lower Manhattan, and many times has been named as an “instrumental downtown broker” in the press. He has been featured in the New York Times, Crain’s, Real Estate Weekly, and in many other consumer and trade publications. Thomas Pink at 63 Wall Street, Canali at 25 Broad Street, Gristedes at 90 Maiden Line (the first supermarket in the Financial district), Golds Gym at 90 John Street (25,000 SF), Montessori School at 2 Gold Street (22,000 SF) – are just some of the transactions completed by Darrell recently.

“Darrell is one of our top brokers, and his award didn’t come as a surprise to me,” said Jeff Winick, CEO of Winick Realty Group.  “We have many “power brokers” on board – Darrell is among them and now it is official. The CoStar award is an honor both for Darrell and the company.”

For more, download the full article in PDF

REW-April 25, 2007-Winick’s Darrell Rubens is named ‘Power Broker’




Chocolatier finds Madison sweet spot

MARIABELLE NEW YORK is bringing its signature blue and brown colors to Madison Avenue.  The chocolatier, which operates a popular store on Broome Street in SoHo, is planning to open a location at 762 Madison Ave., between East 65th and East 66th streets.

“We have a lot of costumers who don’t get down to SoHo very often,” a MarieBelle spokeswoman says. “We’ve been looking for an uptown location for a long time.”

The 1,400-square-foot store – which will feature a larger cacao bar than the SoHo location has – will open on the second floor, above Julie Artisan’s Gallery.  Although many retailers prefer ground-level sites, MarieBelle owner Maribel Lieberman didn’t mind taking an upstairs locale on Madison Avenue.

“She wanted to make it special, a little bit like a hideout,” says Hal Shapiro, a Winick Realty Group broker who negotiated the deal for both the tenant and property owner David Frankel Realty.  The asking rent was $125 per square foot.

For more, download the full article in PDF

CRAIN’S-April 5-19, 2007 – Chocolatier finds Madison sweet spot




Revitalizing a neighborhood not the same as gentrifying it

As a retail store leasing broker, I am often asked the question: “What is the next “hot” neighborhood in the city – and why?”  In the 1970’s, I would answer SoHo.   In the mid 1980’s, the response would be the Flatiron District.  In the late 1980’s, it would be Columbus Avenue.  Times Square and Harlem would be the answer in the mid to late 1990’s.

In the last five years Chelsea, the Meatpacking District, NoHo, NoLIta would be the right responses; in more recent years – the Lower East Side.   Most of these are neighborhoods that went through revitalization.  So, what is next?  I think we have reached the point where there are few parts of Manhattan that haven’t been “discovered” or “rediscovered”, and the processes of revitalization have emerged. 

But does a neighborhood have to go through gentrification to become “hot”?

For more, download the full article in PDF

REW-April 18, 2007-Revitalizing a neighborhood not the same as gentrifying it






Shoppers are in the Pink on Wall Street     

Thomas Pink, known for luxury shirts, ties and accessories, has leased a ground-floor, 4,000-square-foot space at 63 Wall Street. 

The British retailer opened its first shop in the US in 1997 and now has three stores in New York: in the Time Warner Center, at 520 Madison Avenue, and at 1155 Avenue of the Americas.

Darrell Rubens, Managing Director, and Angellina DeRichie of Winick Realty Group represented the landlord, Metro Loft Management.  Thomas Pink was represented by Michael Hofmann from Colliars ABR in this long-term lease at an undisclosed rental.

“We had just about every major fashion tenant looking at it.  Elite midtown retailers were fighting over this address” said Mr. Rubens.

For more, download the full article in PDF

REW-April 18, 2007-Shoppers are in the Pink on Wall Street